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Big Technology
Where Tech Workers Are Moving: New LinkedIn Data vs. the Narrative
The Austin surge that wasn’t. Plus booming Seattle, miraculous Madison, and sluggish San Francisco.
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There’s a narrative that the tech industry’s future lies in Texas and Florida. That tech workers and executives — sick of California’s oppressive policies and sky-high real estate costs — are moving en masse to Miami and Austin this year. That these cities are building dominant talent foundations that will persist for years due to the pandemic. That narrative is wrong.
The story crumbles when placed next to new LinkedIn data showing where tech workers are actually moving in 2020. The key beneficiaries of this year’s tech migration are less buzzy cities like Madison, Wisconsin; Richmond, Virginia; and Sacramento, California. These places don’t get much play in the news, but they’re attracting tech talent at significantly higher rates than they were last year. Austin, conversely, is gaining tech workers more slowly.
The new LinkedIn data, which Big Technology is first publishing here, examines several hundred thousand tech workers in the U.S. It breaks down the ratio at which they’re moving into a city vs. moving out, something LinkedIn calls the inflow/outflow ratio. The data ranges from April to October, comparing 2020 with 2019. It encompasses the core months people left their cities due to the pandemic.
The country’s biggest tech migration increase took place in Madison. The city was gaining 1.02 tech workers for each one that left last year, and it’s now gaining 1.77, a 74% jump. Sacramento and Richmond, meanwhile, were losing tech workers before the pandemic and have turned it around. Sacramento was adding a fraction of a tech worker — 0.87 — for each one that left last year, and now it’s adding 1.02. Richmond was adding 0.95…
