Big Technology

Peloton Instructor Emma Lovewell on At-Home Fitness, Stadium-Sized Rides, and That Peloton Ad

Peloton is now worth more than Ford. Instructor Emma Lovewell gives us a look inside the company’s pandemic boom.

Alex Kantrowitz
OneZero
Published in
13 min readDec 16, 2020

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Emma Lovewell

OneZero is partnering with the Big Technology Podcast from Alex Kantrowitz to bring readers exclusive access to interview transcripts with notable figures in and around the tech industry.

This week, we’re joined by Peloton instructor Emma Lovewell. This interview has been edited for length and clarity.

To subscribe to the podcast and hear the interview for yourself, you can check it out on Apple Podcasts, Spotify, and Overcast.

With the pandemic forcing people to stay home for nearly 10 months now, many have turned to interactive fitness companies, such as Peloton, to stay active and perhaps fill a social void. Peloton has more than 3 million users, members are averaging 24 workouts per month, and this past September, the company announced its first profitable quarter. This week, it became more valuable than Ford Motor Company.

Emma Lovewell, a full-time fitness instructor for Peloton, joins the Big Technology Podcast to discuss her experience working with the company, its explosive rise, and, yes, that Peloton ad.

Kantrowitz: How’s your life changed amid Peloton’s recent boom? Are people starting to recognize you on the street?

Lovewell: What’s exciting is seeing the leaderboard when I’m teaching — the difference from a year ago to now — and seeing how many more people are experiencing these rides live. Because of the pandemic, I’m not going out a lot. It’s not like I’m out at restaurants getting recognized, but there are some occasions where people do a double take, and they’re like, “Oh my god, I just took your class this morning.” That is definitely happening more.

You mentioned the leaderboard. That’s all the people that are taking the class live. What does it look like now compared to before the pandemic?

I don’t know the percentage, but it’s incredible to see the members rally. Robin, our head instructor, taught a “together…

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Alex Kantrowitz
OneZero

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here: https://bigtechnology.substack.com.