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YouTube’s LGBTQ Problem Is a Business-Model Problem
A new lawsuit highlights a basic injustice in YouTube’s ‘ad-friendly’ policies
YouTube wants to be a platform for self-expression for all kinds of people. It also wants to make piles of money selling and placing ads via automated systems with minimal human review.
It’s having trouble doing both.
This week, a group of LGBTQ video creators sued YouTube and parent company Google in federal court, alleging that it has systematically discriminated against their content. Specifically, the lawsuit accuses YouTube of filtering, demonetizing, and otherwise limiting videos that deal with LGBTQ identities, making it hard for their creators to reach a wide audience and make money. The suit alleges violations of free-speech protections and civil rights, among other statutes, and seeks class-action status.
The lawsuit cites, for example, videos about gender identity that YouTube demonetized; accounts focused on transgender issues that YouTube suspended; and a news and entertainment show aimed at the LGBTQ community to which YouTube declined to sell ads. At the same time that YouTube was restricting this content, the suit alleges, it was failing to moderate an avalanche of bigoted comments directed at the creators on their own video pages. The…
