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You’re Finally About to Have More Control Over How Apps Harvest Your Location Data
Upcoming features in iOS and Android should have sketchy marketers running scared
For years, the apps and games on your smartphone have been able to secretly track your location and sell that data to advertisers. You’ll get a one-time prompt to allow an app access to this information, and if you allow it, they’ll happily harvest your information in the background as you continue on unaware.
That’s about to change. New updates coming with iOS 13 and Android Q next month will provide more detailed information about how apps use your location data, and they’ll allow you to quickly disable access if something seems sketchy. Marketers who harness location data may be in for something of a rude awakening — if not an outright apocalypse — when users tap into these features.
Location data is a goldmine for advertisers, because it provides deep context about user habits off-line that just aren’t available in many other ways. If an advertiser is able to understand that you visit a lot of coffee shops, for example, that’s a data point they can use to advertise coffee to you.
