Will Clubhouse be a Habit or a Has-Been?

Analyzing the hot new app through the Hooked Model reveals its strengths and weaknesses.

Nir Eyal
OneZero
Published in
8 min readMar 29, 2021

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Nir’s Note: This article is part of a series on “The Hooked Model in Action.” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App. I never take compensation from any company profiled.

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Nir Eyal
OneZero

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com