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Why VPNs Are Suddenly Everywhere, and How to Pick the Best One

Is a ‘private’ internet connection really worth it?

Owen Williams
OneZero
Published in
8 min readMay 20, 2019

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Credit: Colin Anderson Productions pty ltd/Getty Images

IfIf you’ve listened to a podcast lately, you might have noticed that the ads for Stamps.com and internet-order mattresses have been superseded by endless advertisements for virtual private networks (VPNs), all explaining how important it is to get a secure connection of your own.

VPN companies promise to help protect you, but how can you know which of the many available services are trustworthy? And why the heck do you suddenly need one?

First, the reason there are so many ads is that running a VPN can be a highly profitable business. All it takes is setting up a bunch of servers, in different locations, which are shared across hundreds of users and cost a few hundred dollars to operate. Then just sit back and watch the subscription fees roll in.

But doing a VPN right isn’t so easy.

Some quick background: You might already be familiar with a VPN if you’ve worked in a corporate job. A company’s VPN will usually allow you to remotely connect to the tools you use for your job as if you were sitting in your seat at the office.

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Owen Williams
OneZero

Fascinated by how code and design is shaping the world. I write about the why behind tech news. Design Manager in Tech. https://twitter.com/ow