Why The 2020s Will Be An Era Of Atoms, Not Bits

The simple truth is that the digital era is ending and innovation is shifting to other places.

Greg Satell
OneZero
Published in
6 min readAug 14, 2021

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Photo by Science in HD on Unsplash

When Barack Obama appointed Aneesh Chopra as the first Chief Technology Officer of the United States he was sending a clear message: No longer a quirky trend, digital technology would become central to managing the country. He was, in effect, laying down a marker for how important information technology had become.

More recently, Joe Biden sent a similarly important message when he announced that not only would he be nominating Eric Lander, a mathematician turned geneticist, as director for the Office of Science and Technology Policy, but that he would be elevating the position to a cabinet-level appointment.

The simple truth is that the digital era is ending and innovation is shifting to other places. Digital technology will remain — just as heavy industry persists long after the end of the industrial era — but will no longer be primary. Over the next decade, we’ll see a major shift from bits to atoms that, hopefully, will help us emerge from our extended productivity slump.

The Other 94%

It should be clear by now that the digital revolution has been a big disappointment. Compared to other general

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OneZero
OneZero

Published in OneZero

OneZero is a former publication from Medium about the impact of technology on people and the future. Currently inactive and not taking submissions.

Greg Satell
Greg Satell

Written by Greg Satell

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com