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Why Tesla’s Cybertruck Might Flop

It’s a pickup truck for people who don’t need a pickup truck

Photo: Tesla

OOne of Tesla’s core accomplishments has been to change the public’s idea of what — and who — electric cars are for. From the showy, uncompromising, original Roadster to the sleek, luxe Model S, to the almost-mainstream Model 3, the company’s most successful models have dramatically expanded its addressable…

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Will Oremus

Will Oremus

Senior Writer, OneZero, at Medium

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