Why Tesla’s Cybertruck Might Flop
It’s a pickup truck for people who don’t need a pickup truck
Published in
5 min readNov 23, 2019
One of Tesla’s core accomplishments has been to change the public’s idea of what — and who — electric cars are for. From the showy, uncompromising, original Roadster to the sleek, luxe Model S, to the almost-mainstream Model 3, the company’s most successful models have dramatically expanded its addressable…
