The Cheater’s Guide to Spotify
Why Spotify Has So Many Bizarre, Generic Artists Like ‘White Noise Baby Sleep’
The platform is filled with search-optimized spammers, and there’s no end in sight
Welcome to The Cheater’s Guide to Spotify, a series about the schemes that rack up streams, money, and infamy on the popular streaming service.
You’ve probably never heard of them, but Relaxing Music Therapy has had a pretty damn successful music career. At least, on Spotify.
This “artist” has more than 500,000 monthly listeners on the platform, all thanks to One Simple Trick: optimizing their name to show up prominently in Spotify’s search results.
Spotify is full of “artists” like this: Pro Sound Effects Library, On Hold Music, Yoga, Jazz Music Therapy for Cats, and Natural White Noise Best Nature Sounds for Sleeping, Stress Relief, Relaxation, Sound Therapy.
While the platform pays only in the neighborhood of a third of a penny per stream if you’re not Drake, it boasts more than a quarter-billion active users. So, if your music ranks highly for a search term, you can accumulate enough listens to steadily make hundreds, in some cases thousands, of dollars a month with minimal effort.
