Why Our Brains Want to Spread Misinformation

Even when it’s banal or harmless, this is why we can’t help spreading false information

Simon Pitt
OneZero
Published in
7 min readJul 10, 2020

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Photo: Robert Alexander/Getty Images

The other day, I came across a cute little video. It is a monkey playing a memory game incredibly well. Way better than I ever could. Underneath is an explanation: “Millions of years ago,” it says, our ancestors “lost a tremendous amount of…

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Simon Pitt
OneZero

Media techie, software person, and web-stuff doer. Head of Corporate Digital at BBC, CTO of NSN, but views my own. More at pittster.co.uk