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Why LinkedIn Is the One Good Social Network
What the professional social network gets right. And what others can learn from it.
LinkedIn is something of an enigma as a social network. Despite its massive size — nearly 800 million members — it isn’t filled with the same type of misinformation, trolls, and engagement-baiting algorithms that define its peers. The tone on LinkedIn is, actually, kind of friendly. It’s a place, as Scott Galloway recently put it, where people assume you’re engaging in good faith, not bad. “I no longer respond to people on any platform except LinkedIn,” Galloway said. “People are much more civil.”
LinkedIn’s built a friendly, productive, and scaled network by developing the right incentives and taking genuine action when things go wrong. It’s not perfect, of course. But given that the network’s peers seem to live in perpetual scandal, there’s a lot we can learn from it. Here’s a brief rundown of what LinkedIn gets right:
Real consequences for being a jerk
On most social networks, you can be a jerk with little consequence. Twitter is filled with anonymous, bile-spewing users who corrode the network’s tone. Facebook may require you to use your “real name,” but being a jerk can mostly cost you Facebook “friends,” and since you likely…
