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Why It’s so Hard to Automate ‘Clickbait’ Away

Researchers have tried — and failed — to understand the trickiest part of online media

InIn 2017, Facebook announced a new initiative to reduce what it termed “clickbait” on its platform. As a social media editor at the time, I remember being baffled by the technology giant…



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Angela Lashbrook

I’m a columnist for OneZero, where I write about the intersection of health & tech. Also seen at Elemental, The Atlantic, VICE, and Vox. Brooklyn, NY.