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Why I Still Fill Out Online Surveys

Is it worth it to get your opinion featured in the news?

An illustration of a computer monitor showing an online survey concept.

EEvery couple of weeks or so I get an email from YouGov, a market research company with subsidiaries around the world gathering data on all sorts of topics. They send questionnaires asking things like “Do you enjoy being by yourself or spending time with friends?” (now is a fine time to ask that question), “Do…



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Simon Pitt

Media techie, software person, and web-stuff doer. Head of Corporate Digital at BBC, CTO of NSN, but views my own. More at