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Why Google+ Failed

Google Plus didn’t fail because Facebook is invulnerable. It failed because of deep flaws embedded in it from the very start.

Credit: Chesnot/Getty Images

II joined the Google Plus team shortly after its inception in 2010, transferring from the Blogger team. I spent three years on the project, working at first on the profile team, then transferring to the Growth and Engagement…




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I’m not a mad scientist. I’m a mad natural philosopher.

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