Microprocessing
Why Everyone Always Hates Redesigns, Even When They’re Good
The strange psychology that shapes your reactions
In Microprocessing, columnist Angela Lashbrook aims to improve your relationship with technology every week. Microprocessing goes deep on the little things that define your online life today to give you a better tomorrow.
Whenever a popular web interface gets any kind of significant visual change, a lot of people react with confusion, dismay, and even anger. This month, it’s the new Google Docs sharing interface: The Next Web wrote an entire piece detailing complaints about the new sharing menu. One podcaster says she “just doesn’t like it,” and others are “completely baffled.”
Though the obvious reason people react so negatively to product redesigns and updates appears straightforward enough — people dislike change — the mechanisms behind why people get so frustrated, and what designers and companies have to do to mitigate that anger, is more complicated.
