Microprocessing

Why Everyone Always Hates Redesigns, Even When They’re Good

The strange psychology that shapes your reactions

Angela Lashbrook
OneZero
Published in
6 min readMay 20, 2020

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Photo illustration: Angela Lashbrook

In Microprocessing, columnist Angela Lashbrook aims to improve your relationship with technology every week. Microprocessing goes deep on the little things that define your online life today to give you a better tomorrow.

Whenever a popular web interface gets any kind of significant visual change, a lot of people react with confusion, dismay, and even anger. This month, it’s the new Google Docs sharing interface: The Next Web wrote an entire piece detailing complaints about the new sharing menu. One podcaster says she “just doesn’t like it,” and others are “completely baffled.”

Though the obvious reason people react so negatively to product redesigns and updates appears straightforward enough — people dislike change — the mechanisms behind why people get so frustrated, and what designers and companies have to do to mitigate that anger, is more complicated.

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OneZero
OneZero

Published in OneZero

OneZero is a former publication from Medium about the impact of technology on people and the future. Currently inactive and not taking submissions.

Angela Lashbrook
Angela Lashbrook

Written by Angela Lashbrook

I’m a columnist for OneZero, where I write about the intersection of health & tech. Also seen at Elemental, The Atlantic, VICE, and Vox. Brooklyn, NY.