Why Does Your Brain Think Influencers Are Your Friends?

How social media gives us a uniquely skewed image into what’s real

Credit: Maddi Bazzocco/Unsplash

As I was telling my mom that one of my friends swears by a certain face product in a bid to convince my mom to try it, I had the unusual realization that my “friend” was actually one of my favorite influencers, who had recently posted a video showcasing the…