Why Does Your Brain Think Influencers Are Your Friends?
How social media gives us a uniquely skewed image into what’s real
Published in
6 min readOct 22, 2019
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As I was telling my mom that one of my friends swears by a certain face product in a bid to convince my mom to try it, I had the unusual realization that my “friend” was actually one of my favorite influencers, who had recently posted a video showcasing the…