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Why Are YouTube Views Tanking?
Creators are complaining about YouTube views going down, yet more people are joining the platform. What’s going on?
I’m starting to hear an echo across many of the channels I subscribe to on YouTube. There’s a level of frustration because creators are still putting in the effort, but viewership seems to be going down.
I’ve listened to a number of upset YouTubers, and you have to wonder if people stopped caring about their videos rather than the platform as a whole. Then, you look at other forms of media like music videos and movie previews and it seems to confirm viewership has decreased.
Even if you’re not a creator, you need to wonder what’s happened. Is YouTube losing its steam, or is there another explanation behind the decline?
Are People Really Leaving YouTube?
As of 2022, the number of YouTube users in the US hovers around 200 million. This is an increase from prior years, and the number is expected to grow. So it really doesn’t seem people are abandoning the platform.
