General Intelligence

Why Algorithmically Calculated Wages Are Bad News for Gig Workers

Dynamic pricing allows gig platforms much greater control over their workers

Dave Gershgorn
OneZero
Published in
4 min readOct 22, 2020

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Photo illustration source: SOPA Images/Getty Images

OneZero’s General Intelligence puts the week’s biggest A.I. news into context.

Gig workers who deliver groceries and other essentials for Shipt, a delivery gig platform owned by Target, went on strike this weekend, protesting the company’s new algorithm that determines how much they are paid.

Before this year, Shipt’s 200,000 workers nationwide knew how much they would be paid per delivery: 7.5% of the total order they’re delivering, plus a $5 flat fee. But since January, the company has been rolling out a new algorithm, dubbed V2, that uses an unknown formula to calculate what a shopper will earn for their work.

Shipt wrote in July that this algorithm tries to pay out based on “effort,” rather than just the cost of the order. It takes into account estimated driving time, how many items are in an order, and peak times and locations. But workers aren’t told the specific calculation behind how the payment algorithm works.

For example, Shipt has publicly said that driving time is an important aspect of the algorithm. But how much does it factor into…

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Dave Gershgorn
OneZero

Senior Writer at OneZero covering surveillance, facial recognition, DIY tech, and artificial intelligence. Previously: Qz, PopSci, and NYTimes.