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Who Controls Augmented Reality?
Apple’s AR artwalk is the latest in a growing crowd, but the growth of augmented reality raises questions about the future of our parks and public squares
When you stand in New York’s Central Park, phone in hand, what reality are you living in?
Perhaps you’re trying to catch a monster. Perhaps you’re fighting an officially licensed wizard. If you have a particular brand of smartphone, maybe you can see a giant straddle a building; a conveyor carrying boxes across the pavement; words from a poem wafting through the air. The park is getting crowded.
You’ll need to have signed up for one of Apple’s [AR]T walks to see those latter vignettes, made by a handful of artists, including Carsten Holler, Cao Fei, and John Giorno. The programs were recently commissioned by the company and co-curated by New York’s New Museum to showcase Apple’s take on augmented reality (A.R.), layered across public spaces in a small number of cities.
“Augmented reality will prove to be as huge an invention as electricity.”
It’s a PR boon for augmented reality, with one of the world’s wealthiest companies exploring the technology and what it can bring to our cities. Nor…
