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What YouTube’s Top Earners List Tells Us About the Platform

YouTube is aging into a mainstream media environment

Dude Perfect: “Driving Stereotypes ft. Dale Jr.” https://www.youtube.com/watch?v=Vzv40VWL5ho

This week, Forbes released its 2022 “Highest Paid YouTube Stars” list and it’s far from surprising. Leading the list is my friend MrBeast, who earned over $50 million last year. The rest of the list mostly consists of white dudes and children who do toy reviews. The combined…

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Jamie Cohen

Jamie Cohen

Digital culture expert and meme scholar. Cultural and Media Studies PhD. Internet studies educator: social good, civic engagement and digital literacies