Published in


What Will Kill Podcasting?

It’s probably not what you think

Photo: avdyachenko/Getty Images

TThe New York Times posted an article last week entitled “Have We Hit Peak Podcast?” For the record, though, I got a brief quote in the article, and I don’t think we have. I just think producing a quality, audience-focused podcast is hard. But podcasting as we know it is very much alive and well.




The undercurrents of the future. A publication from Medium about technology and people.

Recommended from Medium

Podcasting’s Biggest Mistake

Year in Review: 2020 by the Numbers

The State of Podcast Listening for 2021: Podcasting Finds a Way

The 3 Things Recording 250 Episodes of a Podcast Has Taught Me

A quick and dirty guide for how to start a podcast ASAP on a budget

Sleep With Me Podcast

I Ran a Podcast for a Year. It Sucked. But It Was Also Kinda Great

Career Success with Irene Au, Operating Partner at Khosla Ventures

Irene Au

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Tom Webster

Tom Webster

SVP, Edison Research. Co-author of The Infinite Dial, The Podcast Consumer, The Social Habit, and other widely cited studies. Newsletter

More from Medium

Health, wellbeing and community innovations for a better planet

A Users Guide to the Post-Covid Galaxy

Fossil Fuels Will Be Needed Forever

How the New Twitter will Impact Instagram, TikTok and YouTube.