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What Will Kill Podcasting?

It’s probably not what you think

Photo: avdyachenko/Getty Images

TThe New York Times posted an article last week entitled “Have We Hit Peak Podcast?” For the record, though, I got a brief quote in the article, and I don’t think we have. I just think producing a quality, audience-focused podcast is hard. But podcasting as we know it is very much alive and well.

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Tom Webster

Tom Webster

SVP, Edison Research. Co-author of The Infinite Dial, The Podcast Consumer, The Social Habit, and other widely cited studies. Newsletter http://ihearthin.gs

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