Published in


What Is Apple’s TV Plus Strategy?

Why the one-year free trial is key to the service’s success

Credit: Justin Sullivan/Getty Images

AAfter more than two years of investment and preparation, Apple CEO Tim Cook revealed the final details about the company’s upcoming Apple TV Plus subscription video-on-demand service at the company’s special event on Tuesday. Cook opened the segment proclaiming, “Our mission for Apple TV Plus is to bring you…




The undercurrents of the future. A publication from Medium about technology and people.

Recommended from Medium

Wearable: TWS (true wireless stereo) Updates

Service will be the next big thing

The 1Password Disaster (And Two Brilliant 1Password Alternatives)

Most Consumers Don’t Realize That With Alexa: You Pay Twice

Please Don’t Screw This Up, Apple

The Business Side of “End of Support”​

Sonos users can now double the boom in any room by adding a second Sonos Sub subwoofer

Smart Phones and Drained Brains

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mike Raab

Mike Raab

Writing about entrepreneurship, media, tech, life. Author of Founded:

More from Medium

Redundancy will save you

Brands, Please Don’t Do April Fools’ Gags

The Perfect SF Taco Crawl

The Most Influential Journalists on Twitter