What Is Apple’s TV Plus Strategy?
Why the one-year free trial is key to the service’s success
After more than two years of investment and preparation, Apple CEO Tim Cook revealed the final details about the company’s upcoming Apple TV Plus subscription video-on-demand service at the company’s special event on Tuesday. Cook opened the segment proclaiming, “Our mission for Apple TV Plus is to bring you the best original stories from the most creative minds in television and film.”
That is a bold statement in the era of “Peak TV,” or the “streaming wars,” when tech and media companies are spending billions of dollars to produce exclusive original content in hopes of luring millions of paying subscribers. Now that we know the details of Apple TV Plus, it’s clear that the company has a very different strategy than its competitors in the video space. Here is what we learned at Apple’s event:
Launch date: November 1, 2019.
Price: $4.99 per month.
Devices: Apple devices (iPhone, iPad, Mac, Apple TV), web, Amazon Fire TV, select Samsung smart TVs, LG, Roku, Sony, and VIZIO platforms.
Promotion: One-year free trial with the purchase of a new iPhone, iPad, Apple TV, iPod Touch, or Mac.
