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What Is Apple’s TV Plus Strategy?

Why the one-year free trial is key to the service’s success

Credit: Justin Sullivan/Getty Images

AAfter more than two years of investment and preparation, Apple CEO Tim Cook revealed the final details about the company’s upcoming Apple TV Plus subscription video-on-demand service at the company’s special event on Tuesday. Cook opened the segment proclaiming, “Our mission for Apple TV Plus is to bring you…

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Mike Raab

Mike Raab

Writing about entrepreneurship, media, tech, life. Author of Founded: https://www.amazon.com/Founded-B-S-Guide-Student-Entrepreneurs/dp/163909007X/

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