What If Your Banana Could Talk?

The future of food is truly free and truly fair

Shannon Mullen O'Keefe
OneZero

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By Tiffany Tsui & Shannon Mullen O’Keefe

Photo by Carlos Alberto Gómez Iñiguez on Unsplash

Imagine this.

You drop by the supermarket and decide to pick up a bunch of bananas. (On an app for choosing bananas the greenish ones are your type.)

You decide on just the right bunch and reach in to pick it up and — it screams.

What?!

The bananas are talking, you think. No, screaming!

OK, now you’re a little panicky.

What’s going on with the bananas?

The future of food

A future in which our food will be empowered to tell us everything isn’t very far off.

By 2030 food supply chain transparency will become a worldwide standard, thanks to digital innovations such as blockchain and other traceability and digital identity technologies.

When this happens the food chain won’t be just a “difficult to follow paper trail” — or a chain without any trail— instead there will be a record for everything and our everyday banana will be able to tell us the full story of its life!

Transparency and trust

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