Member-only story
What If Your Banana Could Talk?
The future of food is truly free and truly fair
By Tiffany Tsui & Shannon Mullen O’Keefe
Imagine this.
You drop by the supermarket and decide to pick up a bunch of bananas. (On an app for choosing bananas the greenish ones are your type.)
You decide on just the right bunch and reach in to pick it up and — it screams.
What?!
The bananas are talking, you think. No, screaming!
OK, now you’re a little panicky.
What’s going on with the bananas?
The future of food
A future in which our food will be empowered to tell us everything isn’t very far off.
By 2030 food supply chain transparency will become a worldwide standard, thanks to digital innovations such as blockchain and other traceability and digital identity technologies.
When this happens the food chain won’t be just a “difficult to follow paper trail” — or a chain without any trail— instead there will be a record for everything and our everyday banana will be able to tell us the full story of its life!
