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What Happens When Your Tweet Becomes a Subway Ad

Twitter’s latest branding campaign features tweets from its users. The authors did not get paid, but they did get swag.

Photos: Sarah Emerson

OOne day in early September, San Franciscans stepped off the subway and straight into a sea of Twitter ads. “Twitter is garbage and I am a raccoon,” says a blown-up tweet that currently…




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Sarah Emerson

Sarah Emerson

Staff writer at OneZero covering social platforms, internet communities, and the spread of misinformation online. Previously: VICE

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