OneZero
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OneZero

What Happens When Your Tweet Becomes a Subway Ad

Twitter’s latest branding campaign features tweets from its users. The authors did not get paid, but they did get swag.

OOne day in early September, San Franciscans stepped off the subway and straight into a sea of Twitter ads. “Twitter is garbage and I am a raccoon,” says a blown-up tweet that currently…

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Sarah Emerson

Staff writer at OneZero covering social platforms, internet communities, and the spread of misinformation online. Previously: VICE