The Upgrade

What Apple Needs for TV+ to Succeed

A-list talent alone won’t cut it

Credit: Apple

We used to wonder if Apple would make an actual TV set. Instead, it became a TV studio. Before Netflix, Apple would have seemed like an unlikely content creation house. Back in 2013, Tim Cook told journalists Walt Mossberg and Kara Swisher, “We never felt we needed to own content. We need access to great…