What a Bad ‘Sonic the Hedgehog’ Tweet Teaches Us About Black Lives Matter Twitter Activism

What we learned from social media this week

Simon Pitt
OneZero
Published in
8 min readJun 12, 2020

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Photo: NurPhoto/Getty Images

In the midst of protests over widespread institutional racism, triggered by the murder of George Floyd, a Sonic the Hedgehog Twitter account put out a tweet. “For those who think we have no business as a Sonic site covering what is…

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Simon Pitt
OneZero

Media techie, software person, and web-stuff doer. Head of Corporate Digital at BBC, but views my own. More at pittster.co.uk