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What a Bad ‘Sonic the Hedgehog’ Tweet Teaches Us About Black Lives Matter Twitter Activism

What we learned from social media this week

In the midst of protests over widespread institutional racism, triggered by the murder of George Floyd, a Sonic the Hedgehog Twitter account put out a tweet. “For those who think we have no business as a Sonic site covering what is…



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Simon Pitt

Media techie, software person, and web-stuff doer. Head of Corporate Digital at BBC, CTO of NSN, but views my own. More at