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What a Bad ‘Sonic the Hedgehog’ Tweet Teaches Us About Black Lives Matter Twitter Activism

What we learned from social media this week

Photo: NurPhoto/Getty Images

In the midst of protests over widespread institutional racism, triggered by the murder of George Floyd, a Sonic the Hedgehog Twitter account put out a tweet. “For those who think we have no business as a Sonic site covering what is…




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Simon Pitt

Simon Pitt

Media techie, developer, product manager, software person and web-stuff doer. Head of Corporate Digital at BBC, but views my own. More at

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