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What a Bad ‘Sonic the Hedgehog’ Tweet Teaches Us About Black Lives Matter Twitter Activism
What we learned from social media this week
In the midst of protests over widespread institutional racism, triggered by the murder of George Floyd, a Sonic the Hedgehog Twitter account put out a tweet. “For those who think we have no business as a Sonic site covering what is happening in the U.S.,” it began, “Sonic is wrongly detained by law enforcement in the first minute of SA2, and escaped. The plot + gameplay of Sonic Forces centers around ‘resistance’ rising vs. Eggman’s oppression.”
Over the next few days, I found myself thinking about this tweet. It was at once trivial and awful. Comparing Sonic with actual violence happening across the United States was insensitive and jarring. Even stranger, the writer had tried to create a sense of gravitas: “For those who think we have no business…” I read into it a sense of righteous indignation and fury, that it was standing up against the masses demanding Sonic news. It seemed to be hinting that injustice against the few pervaded the lives of the many, and that we were all involved. Either we stay silent and culpable, tacit supporters of oppression, or we stand up and do something. But then there was the abrupt tonal shift into banality. As the video game website Kotaku said: “That is a Very…
