We Can’t Fight Fake News with More Fake News

We must help one another strive for integrity over impact

Douglas Rushkoff
OneZero
Published in
6 min readJun 1, 2021

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Erik Von Weber via Getty Images

Every piece, no matter how short, offers the writer an opportunity to cross the line — to exaggerate, fabricate, or cherry pick facts in a way that ever-so-slightly misrepresents reality for what feels like the greater good. Whether writing an extended essay about the conflict in the Middle East, or a single tweet about Covid policies, there’s always a moment where we can choose to press on the truth just a little too hard. It scores an easy hit, generates more reaction, and maybe even gets us to the next rung of social media celebrity.

But at what cost?

I’ve watched over the past few months as several of my colleagues have succumbed to the temptation to fight what they see as fake news with what could only be called more fake news. They are transforming from journalists into propagandists, and ultimately undermining not just their own reputations but the entire landscape of public discourse. I mean, if we so-called professionals can’t do this with civility and integrity, then who can?

It tends to start on Twitter, where the absurdly low signal-to-noise ratio makes fidelity to truth seem less important than capacity for wit. For example, one respected public intellectual has gotten it into their…

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Douglas Rushkoff
OneZero

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm