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Why Recipe Bloggers Make You Scroll so Far to Read the Recipe

Hint: Blame Google

Photo: PeopleImages/Getty Images

IIt’s a struggle as old as the internet itself. You Google a simple recipe and you get, at best, a fluffy description, and at worst, a lengthy narrative. You scroll until your finger falls off, and then, finally, you find an actual recipe. To anyone who previously looked up recipes in actual books, this is an egregious violation…

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Byrne Hobart

Byrne Hobart

I write about technology (more logos than techne) and economics. Newsletter:

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