Published in


Why Recipe Bloggers Make You Scroll so Far to Read the Recipe

Hint: Blame Google

Photo: PeopleImages/Getty Images

IIt’s a struggle as old as the internet itself. You Google a simple recipe and you get, at best, a fluffy description, and at worst, a lengthy narrative. You scroll until your finger falls off, and then, finally, you find an actual recipe. To anyone who previously looked up recipes in actual books, this is an egregious violation…




The undercurrents of the future. A publication from Medium about technology and people.

Recommended from Medium

I Can’t Live Without: Calm

QAnon Survived Trump’s Election Loss

Spoilers & Other (fictional) Atrocities

Linux: A Survival Guide for Beginners

How memes help popularise different forms of entertainment

We Have Abused The Word ‘Toxic’ and It Need’s To Stop

Have all the legends already been made?

A Case for Piracy?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Byrne Hobart

Byrne Hobart

I write about technology (more logos than techne) and economics. Newsletter:

More from Medium

Got fired by a tech startup at age 24. What now?

It’s Way Too Early To Count Out Instagram Reels

Netflix Still on the Rise, Despite Everything

All About Canadian Real Estate Market