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Why Recipe Bloggers Make You Scroll so Far to Read the Recipe
Hint: Blame Google
It’s a struggle as old as the internet itself. You Google a simple recipe and you get, at best, a fluffy description, and at worst, a lengthy narrative. You scroll until your finger falls off, and then, finally, you find an actual recipe. To anyone who previously looked up recipes in actual books, this is an egregious violation of the sacred Dewey decimal system.
Looks tasty, but I’m gonna need a LOT more backstory.
This is even true of very short recipes. Take the BLT, for example. This sandwich has most of the instructions in the name. But if you google “BLT recipe” you find stuff like:
“There are few things in life I’m more passionate about than an excellent BLT.”
And
“I recently realized just how important the humble BLT is to me.”
And
“That’s when I realized there are folks out there (even wonderful restaurant folks!) who don’t get it about the BLT.”
And
“I always sharpen my butcher knife before slicing tomatoes.”
And
“Please, don’t make me write 800 words about a dish with five ingredients assuming you count each slice of…
