Uber and Lyft’s Business Model May Be Dead. Good.

The biggest startups in modern history were built on old-fashioned worker exploitation. Time for an upgrade.

Brian Merchant
OneZero
Published in
8 min readAug 17, 2020

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Rideshare drivers demonstrate against Uber and Lyft during a car caravan protest on August 6, 2020 in Los Angeles, CA. Photo: Robyn Beck/AFP/Getty Images

Uber is less a business than a constellation of fantasies. The same goes for Lyft.

Early on, Uber and Lyft positioned themselves as “ridesharing” companies that were a key…

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Brian Merchant
OneZero

Senior editor, OneZero, books, futures, fiction. Author of The One Device: The Secret History of the iPhone, founder of Terraform @ Motherboard @ VICE.