Twitter’s Redesign Isn’t About You

It’s about making a notoriously slow-footed company faster on its feet — which could eventually pay off for its users

Will Oremus
OneZero
Published in
5 min readJul 18, 2019

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SSomething unusual happened this week: Twitter got a major redesign, and people hardly freaked out at all. That might be because most of the updates appeared cosmetic, even trivial. But the project’s true aim —…

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