This Twitter Bot Is Calling Out All the Faux International Women’s Day Empowerment

“In this organisation, women’s median hourly pay is 52% lower than men’s”

Zulie Rane
OneZero
Published in
4 min readMar 8, 2022

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Photo: GettyImages

Social media has empowered corporations to go to unbelievably bold lengths to make themselves look progressive while effecting precisely zero change. Domino’s is a perfect example: they spent $50 million on an ad to let people know they gave local businesses a grand total of… $100,000.

It’s obscene.

Luckily, social media has also given regular people the tools to fight back. One of the snarkiest accounts holding corporations to task is the Gender Pay Gap Bot.

The way it works is simple. When businesses tweet about international women’s day using #IWD2022, the bot searches for their pay data in the UK pay database. Then, it quote-tweets the celebratory “bla bla bla we love women” tweet with a single devastating line:

“In this organisation, women’s median hourly pay is X% lower than men’s.”

Name and shame

The bot has tweeted about 200 times in the last four hours (though some may be duplicates) and shows no signs of slowing. It calls out nonprofits, government organizations, and corporations alike.

The #IWD tweets are painfully earnest. It’s easy to forget that these companies are fully aware that they pay women less than men.

Take The Royal College of Surgeons of England. “Amazing to see so many women (and men) celebrating #InternationalWomensDay with us at the #homeofsurgery. How do we #BreakTheBias? We provide opportunities, challenge stereotypes and promote surgery to all ages, genders, races and more. Because #CareersInSurgery are for everyone!” writes their social media manager.

“In this organisation, women’s median hourly pay is 17.2% lower than men’s,” replies the Gender Pay Gap Bot.

If you look at the comments of the original tweet, many other people have also caught the hypocrisy of the empty social media hype. It’s incredible that they thought they could get away with such hollow sentiments. But The Royal College of Surgeons of England truly did not seem to believe it was a problem until the bot…

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Zulie Rane
OneZero

Writer, cat mom, marketer. Get my weekly newsletter to grow your blog: https://zuliewrites.ck.page/3e3d3a8187