This Twitter Bot Is Calling Out All the Faux International Women’s Day Empowerment
“In this organisation, women’s median hourly pay is 52% lower than men’s”
Social media has empowered corporations to go to unbelievably bold lengths to make themselves look progressive while effecting precisely zero change. Domino’s is a perfect example: they spent $50 million on an ad to let people know they gave local businesses a grand total of… $100,000.
It’s obscene.
Luckily, social media has also given regular people the tools to fight back. One of the snarkiest accounts holding corporations to task is the Gender Pay Gap Bot.
The way it works is simple. When businesses tweet about international women’s day using #IWD2022, the bot searches for their pay data in the UK pay database. Then, it quote-tweets the celebratory “bla bla bla we love women” tweet with a single devastating line:
“In this organisation, women’s median hourly pay is X% lower than men’s.”
Name and shame
The bot has tweeted about 200 times in the last four hours (though some may be duplicates) and shows no signs of slowing. It calls out nonprofits, government organizations, and corporations alike.
