This Is the Ad Clearview AI Used to Sell Your Face to Police

Emails obtained by OneZero reveal the controversial company’s marketing to law enforcement

Dave Gershgorn
OneZero

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MMonths before facial recognition company Clearview AI was on the front page of the New York Times, the company was quietly advertising to police departments across the country, emails obtained by OneZero show.

Clearview AI emailed advertisements to police departments in August 2019 with the subject line “How To Solve Crimes Instantly With Face Search Technology,” using the Fraternal Order of Police’s online platform FOPConnect.

“Clearview is like Google Search for faces,” the ad copy reads. “It only takes one photo of a suspect’s face, one quick tap on your cell phone or computer, and one second of search time. Get results from mug shots, social media, and other publicly available sources.”

FOPConnect is operated by 911Media, which has previously advertised an email list with more than 60,000 recipients, including police departments around the country. The FOP is a U.S. law enforcement labor organization with around 350,000 members. On a phone call…

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Dave Gershgorn
OneZero

Senior Writer at OneZero covering surveillance, facial recognition, DIY tech, and artificial intelligence. Previously: Qz, PopSci, and NYTimes.