This Is How It Feels to Go Viral on Twitter

As the likes from a tweet passed 100K, I received love and hate — but mostly felt raw terror

Photo: Jaap Arriens/NurPhoto/Getty

Numbers. Terrifying numbers.

It leaves your control

Blasts from the past

I tweeted into my echo chamber, and the walls fell down.

Feedback

People think you went viral on purpose

How to deal with going viral

Everyone forgets about you

Writer, journalist, author. First book THIS PARTY’S DEAD coming in Feb 2021 from Unbound. Preorder: unbound.com/books/deathtivals

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