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The Wearable Fitness Market Is Now Just Apple and Google

By acquiring Fitbit, Google is pushing into the wearables market before there’s nobody left but Apple

Photo: Rachel Murray/Getty

FFitness-tracker startups were supposed to be the next tech giants: Companies like Fitbit, Pebble, Jawbone, and Withings raised hundreds of millions of dollars…




The undercurrents of the future. A publication from Medium about technology and people.

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Owen Williams

Owen Williams

Fascinated by how code and design is shaping the world. I write about the why behind tech news. UX Manager @ Shopify.

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