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The True Cost of Canceling SXSW

The measure of what might have been and inspiration lost as a result of COVID-19 can’t be quantified

Photo: Tim Mosenfelder/Getty Images

InIn March 2008, I sat in the front row for a Mark Zuckerberg interview at South by Southwest in Austin, Texas, and witnessed one of the weirdest interviews the Facebook CEO ever gave. It was the early days of Twitter, and what happened at the…

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