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The Sky Is Fake on Instagram

Influencer Tupi Saravia tells OneZero why all the clouds on her posts are the same

Chris Stokel-Walker
OneZero
4 min readSep 16, 2019

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Photo: Klaus Vedfelt/Getty Images

AAsk anyone, “What color is the sky?” They’ll instinctively fire back “blue” without looking up. But on Instagram, the sky is always powder blue, and mottled with a light patina of clouds that look as if they’re lazily drifting down toward the horizon.

At least, that’s what the sky looks like in the world as inhabited by Tupi Saravia (@tupisaravia), an Argentinian travel blogger with more than 280,000 followers on Instagram. Photo after photo on her feed contains the same cloud formation.

It’s the result of a free photo-enhancing app called Quickshot, which can create a picture-perfect sky where one doesn’t exist or has been burnt out by overexposure.

“It’s an app… that I’ve always been opened [sic] about with my followers,” Saravia said in a comment on Instagram, pointing out she has an entire Instagram Story on her profile devoted to showing how she edits her photos using the app.

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OneZero
OneZero

Published in OneZero

OneZero is a former publication from Medium about the impact of technology on people and the future. Currently inactive and not taking submissions.

Chris Stokel-Walker
Chris Stokel-Walker

Written by Chris Stokel-Walker

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com

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