The Sketchy Economics Behind the Jeremy Renner App

The Marvel actor and musician’s official fan app was shut down last week after it spun out of control. This is the inside story, in all its skeevy glory.

Sarah Emerson
OneZero

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Jeremy Renner speaks at the Marvel Studios Panel during 2019 Comic-Con International at San Diego Convention Center. Photo: Albert L. Ortega/Getty Images

TThe catastrophic downfall of the Jeremy Renner app, Jeremy Renner Official, can be distilled into a single post on the platform in which a woman shared a selfie — writing “Wishing everyone a good day, yeah I know I need to dye my hair” — and immediately received death threats from an anonymous user named “dippy fresh.”

“I cannot report or block this person […] making threats against my life,” said the woman.

“You make my prenis tingle,” another person told her.

“Hang tight and we will sort this out for you,” exclaimed a community moderator with the username “JRHasTonedArmsButANormalBody.”

Throughout the bizarre exchange, Jeremy Renner was nowhere to be found.

The 48-year-old actor, best known for the hit song “Heaven (Don’t Have A Name) [feat. Jeremy Renner],” and also some movies, dramatically announced on September 4 that the app would be shutting down “due to clever individuals that were able to manipulate ways to impersonate me and others.” Over the previous week, the platform…

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Sarah Emerson
OneZero

Staff writer at OneZero covering social platforms, internet communities, and the spread of misinformation online. Previously: VICE