Member-only story
A ‘SexTech Revolution’ Could Smash the Internet of Men
Andrea Barrica, who launched one of the industry’s most popular sextech startups, wants to usher in a revolution to upend the oppressive mores of Silicon Valley
Andrea Barrica never expected to have a career in sextech — or even a career in tech, period. She grew up in a strict Filipino Catholic household, where sex was only discussed as something harmful. And her vision of the future was limited to a safe and predictable future: marriage, kids, and a career as a linguist.
But when she was 20 years old, a friend invited her to join their accounting software startup, inDinero, and suddenly, Barrica’s life was on a completely different path. After building inDinero into a thriving company, she pivoted to venture capital, taking on a position as a venture partner at 500 Startups. As a founder and a funder, Barrica developed a deep understanding of Silicon Valley’s inner workings, getting a behind the scenes look at its successes and failures.
Yet even as Barrica was achieving so much in her professional life, she felt stalled personally — particularly when it came to sex. Her Catholic upbringing taught her to see sex as dangerous and disgusting, something that could only bring her shame and pain…
