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Apple TV+ was an Unusual Launch for Apple

Why Apple executives were ’thrilled’ anyway

JJust one week after the launch of TV+, Apple’s much-anticipated streaming service, the company publicly announced that the remaining three of its four marquee launch shows (SEE, For All Mankind, and Dickinson) had been renewed for second seasons. The fourth, The Morning Show, had already been slated to run for two…




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Mike Raab

Mike Raab

Writing about entrepreneurship, media, tech, life. Author of Founded:

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