The Personal Newsletter Fad Needs to End

I know it feels nice to write about you. But really, it’s just another bloody thing to read.

Erica Buist
OneZero
Published in
4 min readJun 10, 2019

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Illustration: César Pelizer

IfIf 2018 was the year of the personal newsletter, it would explain why 2019 is the year of inboxes crammed with newsletters we just don’t have time to read and can’t bring ourselves to unsubscribe to. Sure, 2018 arguably perpetrated worse…

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Erica Buist
OneZero

Writer, journalist, author. First book THIS PARTY’S DEAD coming in Feb 2021 from Unbound. Preorder: unbound.com/books/deathtivals