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The Original Kindle Was Crazy
What the design of the first popular e-book reader can teach us about innovation
When David Pogue reviewed Amazon’s original Kindle e-reader for the New York Times back in 2007, he asked a simple question: “Are they completely nuts?”
“Printed books are dirt cheap, never run out of power, and survive drops, spills, and being run over,” he continued. “And their file format will still be readable 200 years from now.”
Fast forward 12 years and the Kindle, along with its iOS and Android apps, now dominate the e-reading market.
Have they killed physical books? Of course not. But they were never meant to.
Of course, new products start off daring and are often misunderstood. Jony Ive described it best when he said, “While ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.”
The original Kindle is the perfect example of that notion. So much about the Kindle has changed over the years, but Kindle devices today still remain true to the vision first shown in Amazon’s original device. There’s a lot to learn in retrospect from studying its design and feature set while reflecting on its initial ideas.
