The North Face Led a Campaign Against Facebook — While Handing Over Your Data to Facebook

Advertisers can’t quit Facebook

Photo: SOPA Images/Getty Images

On June 19, with the seemingly bold claim “We’re in,” outdoors brand The North Face lent powerful corporate backing to the Stop Hate for Profit movement.

Except there’s a problem. Instead of “We’re in!,” The North Face’s tweet perhaps should have read, “We’re in! Kinda!”

Stop Hate for Profit calls on advertisers to boycott Facebook, in response to the rampant “hate and misinformation across Facebook’s products, which are supported by paid advertisements.”

Although The North Face and hundreds of other brands are indeed pausing their Facebook advertising campaigns, they’re still handing Facebook millions of data points about their customers every single day.