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The Most Interesting Things Apple Announced at Its Least Interesting Event

When you have a billion users, even incremental upgrades are a big deal

Apple CEO Tim Cook speaks on-stage during a product launch event at Apple’s headquarters in Cupertino, California on September 10, 2019. Photo: Josh Edelson/Getty Images

ToTo say that Apple events have become boring is a cliche. With rare exceptions, such as the first iPhone launch, they’ve always been overhyped publicity stunts that feature incremental and largely predictable updates to…

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Will Oremus

Will Oremus

Senior Writer, OneZero, at Medium

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