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The Machine Behind Twitter’s Strangest Promoted Tweets

It costs $99, and we tried it

WWhen Ryan Downey signed up to automatically promote his tweets, he thought he was doing himself a favor.

Downey, a freelance journalist who joined Twitter in 2007, had previously experimented with the platform’s traditional method of advertising: promoting specific tweets to a tailored audience…



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Sophie Kleeman

Writer and editor with words in Gizmodo, Motherboard, and the Outline.